Pricing
The rates are on the site. That is unusual, and it is deliberate.
In this category almost nobody publishes a number. The reason is that the number gets adjusted to what the buyer looks like they can afford. One published rate removes that possibility, so here it is.
Website builds
Builds are quoted, not sold off a shelf — the number depends on page count and how much of the copy you bring. The bands below are where projects land, and you get a fixed figure in writing before anything starts. Every build includes the 90+ checker score in the contract.
Essential build
$2,500-4,000Up to 5 pages · 3-4 weeks
Home, services, about, contact and one more. Static, schema, scored before launch. You supply the facts, we shape the copy.
Wrong for you if you need a blog you update weekly.
Standard build
$4,000-8,0006-12 pages plus blog · 5-7 weeks
Everything above, plus a publishing setup, service or location pages, and copy structured page by page to answer specific questions.
Wrong for you if you need e-commerce or user accounts.
Rebuild after an audit
Build price less $750Audit fee credited in full
If the audit concludes your site cannot be optimised into shape, the $750 comes off the build. You never pay twice for the same diagnosis.
Wrong for you if the audit says fixing is cheaper — which it usually does.
Optimising a site you already have
Fixed prices, because diagnosis and repair are predictable in a way that a build is not.
Audit
$750One-off · 5 working days
Full structural diagnosis of every template, your measured AI Overview exposure, and a prioritised fix list.
Wrong for you if you already know what is broken and just need it done.
Sprint · most people want this
$2,400One-off · 3-4 weeks
The audit plus the changes made: schema shipped, top 10 pages restructured, technical fixes live, before-and-after measured.
Wrong for you if you publish weekly and need someone keeping pace.
Retainer
$2,900/moRolling · cancel any month
Four to six pages a month, citation monitoring across four engines, schema maintained, reporting that leads with failures.
Wrong for you if your site is stable and small — buy the sprint once instead.
How that compares to the market
Published survey data for 2026, so you can see where these rates sit rather than taking my word for it.
| Option | Rate | Scope |
|---|---|---|
| Snippet Tester essential build | $2,500 - $4,000 | Up to 5 pages, static, scored before launch |
| Snippet Tester standard build | $4,000 - $8,000 | 6-12 pages plus blog |
| Typical freelance small business site | $2,000 - $8,000 | US market, 2026 |
| Typical 5-page brochure site, freelancer | $3,000 - $6,000 | 4-6 weeks |
| Boutique agency, same brief | $8,000 - $15,000 | Template-based |
| Custom build, small to mid-sized business | $5,000 - $20,000 | Bespoke design or functionality |
| Snippet Tester audit | $750 one-off | Diagnosis only, whole site, 5 days |
| Snippet Tester sprint | $2,400 one-off | Diagnosis plus implementation, 3-4 weeks |
| Snippet Tester retainer | $2,900 / month | Rolling, no minimum term |
| Typical growth-stage agency | $3,000 - $8,000 / month | Focused engagement, market rate |
| Typical mid-market agency | $2,000 - $10,000 / month | Content, technical, multi-engine monitoring |
| Typical enterprise scope | $15,000+ / month | Heavy off-site work |
| Anything under $1,500 / month | Below market | Generally rebranded SEO |
Build market figures: small business website cost survey 2026 and freelance developer rate data (hourly $75-$150 for experienced designers). Optimisation figures: HumansWith.ai and Outreach Bloom AEO/GEO pricing surveys, 2026.
Being cheaper is not the pitch. These rates sit at the low end of the market because I am one person with no overhead, not because the work is thinner. If you want a team, account management and a Slack channel with five people in it, hire an agency — that is a real thing to want and I cannot provide it.
Questions people ask before paying
Do you guarantee results?
No, and neither can anyone else. Rankings and AI citations are decided by systems no vendor controls. What I guarantee is the deliverables list and that the measurement baseline is yours to keep.
What if the audit says my site is fine?
Then the audit says your site is fine, you have a document proving it, and I do not try to sell you a sprint. This happens and it is a good outcome for both of us.
What happens if a build misses the 90 score?
It does not launch until it clears. The threshold is in the contract, the tool is public, and you can verify it yourself the day after handover. That is the whole reason the checker is free rather than gated.
Why is the retainer rolling rather than a 6-month contract?
Because a minimum term protects the supplier, not you. If the work is producing something, you will stay.