Two families of work. No packages named after metals.

01 · one-off · 5 working days

Structural audit

$750 fixed

The full version of what the free checker gestures at, done by hand across your whole site rather than one page. You get a document you could hand to any developer.

You get

• Every template audited for structure, schema, heading order and extractability
• Your actual AI Overview exposure measured from Search Console — which queries, how much traffic, informational versus transactional split
• Crawl and rendering check: what a crawler sees versus what a browser sees
• A prioritised fix list, each item with the reasoning and the expected size of effect
• A 45-minute call to argue with the findings

Not included

• Implementation — this is diagnosis
• Content writing
• Keyword research as a standalone deliverable

02 · one-off · 3-4 weeks

Fix-it sprint

$2,400 fixed

The audit, then the changes actually made. Most sites do not need an ongoing relationship — they need a backlog cleared once by someone who knows which items matter.

You get

• Everything in the audit
• Schema implemented and validated across every template
• Your top 10 pages restructured answer-first: opening rewritten, headings resequenced, key facts moved into tables
• Technical fixes shipped — metadata, canonicals, robots rules, crawl waste, render-blocking
• Before-and-after measurement, and a baseline you can keep tracking without me

Not included

• New content production at volume
• Link building
• Anything requiring a rebuild of your CMS

03 · monthly · 30-day rolling

Ongoing retainer

$2,900 / month

For sites where content ships continuously and the structural work has to keep up. Rolling monthly, no minimum term. If a month produces nothing worth reporting I will tell you and suggest pausing.

You get

• Four to six pages produced or rebuilt per month, written answer-first
• Citation and visibility monitoring across Google AI Overviews, ChatGPT, Perplexity and Copilot
• Schema maintained as templates change
• A monthly report that leads with what did not work
• Direct access — you are talking to the person doing the work

Not included

• Paid media
• Social or email marketing
• Guaranteed rankings or guaranteed citations — nobody can honestly sell those

04 · when fixing is the wrong answer

Rebuild

Some sites cannot be optimised into shape. A client-rendered React site serves crawlers an empty shell; a theme with fifteen plugins carries more overhead than content. In those cases the honest recommendation is replacement, and the audit fee comes off the build.

How we build websites →